As a Sr. Visual Designer at CIBC/Simplii Financial, I played a key role in the impactful rebranding project. Our mission was to refresh our brand while assuring clients that the quality of our services and products, along with their overall experience, would remain unchanged.
Previous look
New Style Guide
& Ad Library
This new visual identity was strategically crafted to resonate with individuals who live in the moment, positioning Simplii Financial as the financial institution for those ready to kickstart their finances and drive toward their dreams.
In my role as a Visual Designer, I take on the responsibility of crafting compelling and visually engaging ad pieces for marketing campaigns at Simplii Financial. Working closely with Line of Business (LOB) directives, I translate their strategic vision and messaging into visually impactful designs.
