As the Lead Creative Services, I led the design system and supported marketing campaigns for the Rogers client.
BIMM creative services team has been responsible for producing a high quality customer relationship management pieces including direct main, email marketing, Social media and promotional ads.
Promotional Events
Animation is used to enhance the appeal of their promotional materials, captivating audiences with dynamic visuals and engaging storytelling.
Design System
Overseeing Creative Services team to ensure adherence to brand standards, I played a crucial role in creating and updating design system templates and CRM kits. This strategic initiative aimed to accelerate production timelines.
The benefits
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It’s a single source to view components, patterns, and styles.
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New changes for the CRM projects can be redesigned and managed at scale through the design system.
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Design resources can focus less on tweaking visual appearance and more on complex problems/solutions. This ensures that the project and designs are consistent visually and functionally.
Templates
With efficiency and consistency in mind, I developed templates for the various types of digital pieces. Text styles have been established to ensure consistency in font size and hierarchy. The templates allow for devices, price points and logos to be swapped during creative development based on what is required.